The Percussive Arts Society is a global member organization for percussionists. Their goal was to expand membership and increase attendance at their largest event each year, the Percussive Arts Society’s International Convention or PASIC.

We began by taking over social media, a large lift for the group’s small team. Then we developed a marketing strategy, touching digital marketing, event promotions and signage and other physical deliverables, acting as the organization’s de facto marketing and communications department, as well as a strategic consultant on overall organization matters, drawing on our extensive non-profit experience.