The Indianapolis Baroque Orchestra was looking to come back strong from the pandemic, and Mapmaker worked with them to bring relevancy to their branding and marketing.

The IBO’s mission is to bring exceptional experiences to audiences through a historically accurate lens. Doing this, they both share music and educate audiences, and recently have committed to expanding their education and IDEA initiatives. With this knowledge, we embarked on the logo redesign and marketing strategy creation, focused on executing a look that appealed to today’s audiences.